DENIS DIGITAL DESIGNER

  • Invitation Homes

    Toolbelt iPad App

    Domain

    PropTech & Field Ops

    Release

    Q2 2022

    Focus

    Process Optimization

    Problem & Challenges

    Field associates (Superintendents) inspect residential properties under harsh, unpredictable conditions: unpowered homes with dim lighting, bright outdoor glare, spotty cellular connectivity, and tight daily schedules. Legacy workflows relied on fragmented paperwork or desktop-bound software, leading to high error rates, missed appliance defects, and inconsistent lease certification standards across regional teams.

    Inclusive UX & Error Recovery

    • Inclusive Field Ergonomics: Built to support diverse associate demographics across varying ages, technical comfort levels, and physical backgrounds. The UI features dynamic text scaling, switchable left/right-hand thumb-reach zones for one-handed iPad carrying, and WCAG AAA high-contrast visual tokens for direct sunlight readability.
    • Error Prevention & Gap Mitigation: High-speed field work invites accidental misclicks. The interface implements auto-saving offline buffers, explicit visual indicators for missing required photos, and multi-step confirmation modals before finalizing lease pass/fail certifications to prevent costly false approvals.
    • Standardized & Unbiased Auditing: Standardized rating scales ensure objective property assessments, removing subjective bias regarding home condition across different neighborhood classes and tenant profiles.

    TOOLBELT APP INTRO

    *No other images can be shown due to NDA compliance

    Adaptive Contextual Checklists

    Smart forms that dynamically adjust displayed fields based on home architecture, hiding non-applicable inputs to reduce cognitive drag.

    Guided Navigation

    In-screen navigation steps that follow the inspection process to optimize time and reduce back-and-forth during use in the field.

    Methodologies & Process

    01

    Contextual Shadowing & Field Visits

    Conducted extensive on-site user interviews and direct shadowing in vacant, unheated, and under-maintenance homes alongside field associates throughout a 12-month product design lifecycle.

    02

    In-Situ Prototype Validation

    Tested iPad wireframes directly in real inspection scenarios to observe screen glare, physical fatigue, hand placement, and interaction speed, refining components based on actual physical constraints.

    * Images are blurred in respect to the compliance agreement

    Outcomes & Business Impact

    ♦

    Significantly reduced average home inspection duration while simultaneously improving data accuracy.

    ♦

    Reached frictionless adoption across all field associate tiers, eliminating the need for lengthy retraining programs.

    ♦

    Awarded Most Innovative Real Estate Technology and Best Associate Technology by the national real estate industry.

    Invitation Homes
  • FinTech Web Marketing

    COMPARE CREDIT HTPO

    Domain

    Home Page Takeover

    Release

    Continuous

    Focus

    High-Conversion

    Problem & Challenges

    Compare Credit required high-frequency, monthly home page takeovers and promotional campaign designs to drive credit card acquisitions. The core challenge involved balancing strict bank regulatory compliance requirements with high-converting, visually engaging art direction designed to compel instant user action.

    Inclusive UX & Error Recovery

    Promotional financial copy often creates user confusion regarding APR rates and reward eligibility. The interface addresses this by utilizing clear visual typography tiers, accessible disclosure tooltips, and explicit eligibility checkers that guide users without triggering credit score checks unintentionally.

    STUDY: HOME PAGE HEADING NAVIGATION

    * These experiences are seasonal, and the images can be outdated.

    Methodologies & Process

    01

    Rapid Visual Iteration

    Developed flexible grid frameworks allowing fast swaps of credit card imagery, promotional perks, and compliance copy blocks.

    02

    Conversion Rate Optimization (CRO)

    Applied visual hierarchy principles to position primary call-to-action triggers above fold lines across all device breakpoints.

    Outcomes & Business Impact

    ♦

    Maintained high conversion performance across recurring monthly promotional campaigns.

    ♦

    Zero delayed launches due to banking regulatory compliance revisions.

    ♦

    Increased CTR while lowering costs for paid traffic through regular promo updates.

  • Industrial B2B E-Commerce

    Goldpower Website

    Domain

    B2B E-Commerce

    Release

    Q1 2026

    Focus

    Information Architecture

    Problem & Challenges

    The legacy Goldpower website failed to serve B2B battery procurement managers due to a confusing product catalog layout. High bounce rates occurred because users could not easily distinguish between individual battery units and wholesale multi-pack orders, resulting in elevated ad acquisition costs and overburdened sales support channels.

    Inclusive UX & Error Recovery


    To cater to diverse user demographics, including field technicians using mobile devices in low-light environments, the UI utilizes extra-large tap targets, robust input error prevention for bulk quantity selectors, and plain-language technical specification guides.

    Website Reimagined

    Aligned trending design style with user audience focus, crafting a modern layout and high-contrast, eye-catching UI visuals.

    Engaging intermission content

    Meaningful imagery composed with the most important benefits and company segments to amplify conversion.

    Intuitive Navigation

    Not reinventing the wheel, with custom navigation and easy-to-use organization. Forseek CPR result achieved by the first month after release.

    Methodologies & Process

    01

    Information Architecture Restructuring

    Simplified complex category trees down to three intuitive clicks.

    02

    E-Commerce Conversion Sprints

    Redesigned single product detail pages (PDPs) with explicit unit/pack toggle switches.

    03

    Cross-Channel Branding

    Created aligned visual kits for advertising assets and social channels to maintain visual continuity.

    Outcomes & Business Impact

    ♦

    Direct decrease in digital advertising spend required to acquire qualified sales leads.

    ♦

    Measurable improvement in CPR (Cost Per Result) and organic SEO visibility within target B2B segments.

    ♦

    Positive customer feedback highlighting drastic reductions in time required to finalize bulk purchase orders.

    Explore the Website
  • Micro-Mobility

    LET’S GO APP

    Domain

    Startup

    Release

    Q3 2026

    Focus

    Usability & Mobile UX

    Problem & Challenges

    The Let’s Go micro-mobility app (renting e-scooters, e-bikes, and portable power chargers) suffered from critical usability flaws, leading to a disastrous 2.9-star rating in app stores. Users experienced unlock failures, confusing active rental timers, hidden fee structures, and poor outdoor screen readability under direct sunlight.

    Inclusive UX & Error Recovery


    Designed for diverse urban commuters acting under time constraints or physical distractions. Implemented high-visibility color tokens that stand out in glare, acoustic/haptic feedback for successful vehicle unlocks, and proactive modal alerts when a user enters a non-parking zone to avoid unexpected fines.

    Methodologies & Process

    01

    Heuristic Usability Overhaul

    Mapped and eliminated friction points across the physical-to-digital rental flow.

    02

    Field Accessibility Testing

    Audited interface contrast and hit states under realistic outdoor conditions.

    03

    User Journey Mapping

    Streamlined the app-to-vehicle unlock sequence to under 5 seconds.

    Outcomes & Business Impact

    ♦

    App Store rating elevated from 2.9 to 3.6 within 2 months of the post-redesign release and ongoing.

    ♦

    Substantial reduction in negative customer reviews related to vehicle unlock friction and payment clarity.

    ♦

    Multi-vehicle option adhered to in the first release of the new app designs.

    Play Store
    App Store
  • FinTech & AI SaaS

    Relish IQ

    Domain

    FinTech & AI SaaS

    Release

    Q4 2024

    Focus

    Data visualization

    Problem & Challenges

    Relish IQ required an interface overhaul to simplify dense financial data visualization within its Data Assure and Invoice AI modules. The legacy interface lacked structural hierarchy, making complex invoice processing and data validation error-prone for financial analysts working in high-stress environments under strict NDA constraints.

    Inclusive UX & Error Recovery


    Data density in financial interfaces often leads to misclicks and eye strain. The solution introduces dynamic row spacing, customizable font sizing for varying visual abilities, and high-visibility error highlights that point out data discrepancies without relying solely on red color indicators.

    STUDY: VENDOR INVOICE STATUS

    *No other images can be shown due to NDA compliance

    Design System Components

    Generated the core components and variations, adding variables and connections for fast prototyping in new designs.

    Design System Library and Themes

    Updated the Design System with light and dark themes using variables to optimize production and file organization for developers.

    Design System Tokens

    Tokenization of the styling, facilitating management and delivery of the designs, resulting in a scalable and intuitive Design System.

    Methodologies & Process

    01

    Atomic Design System

    Built a multi-brand component library from the ground up using tokens, variables, and smart clickable components in Figma.

    02

    Heuristic Evaluation

    Audited data dashboards to streamline visual scan paths and reduce cognitive fatigue.

    03

    Theme Tokenization

    Engineered seamless light-to-dark theme toggling, maintaining exact contrast ratios across both modes.

    Outcomes & Business Impact

    ♦

    Served as the foundational design system, establishing enterprise-ready UX standards across all product lines.

    ♦

    Reduced development handoff time through standardized design tokens and smart prototype variables.

    ♦

    Elevated user accuracy during complex financial data verification workflows.

  • Enterprise AI suite

    BairesDev InnovLab

    Domain

    Enterprise AI Suite

    Release

    Q2 2026

    Focus

    Workflow Automation

    Problem & Challenges

    Enterprise operations at BairesDev suffered from fragmented task management, delayed QA cycles, and cognitive overload during project onboarding. Team members spent critical hours parsing unstructured documentation and manually generating backlogs, creating operational drag across large-scale software deliveries.

    Inclusive UX & Error Recovery

    To prevent user error when interacting with non-deterministic AI outputs, the design incorporates confidence scoring indicators, explicit undo states, and clear visual warnings when system prompts lack sufficient contextual data. The interface is built in accordance with the company guidelines and aligned with the brand standards, serving as an extension of the company ecosystem and underpinning a proprietary solution for outstanding quality development that showcases its development maturity to clients.

    INNOVLAB LANDING PAGE

    InnovLab Meeting Assintant

    Meeting Assistant

    Context-aware audio processing that formats meeting outputs strictly according to meeting type.

    QA Hero

    QA Hero

    Automated routine testing suite executing regression parameters via low-code inputs.

    Delivery Lens

    Delivery Lens

    Executive KPI dashboard rendering real-time project health metrics parsed from multi-channel connectors.

    Backlog Generator

    Natural language engine converting raw project documentation into structured Jira backlogs.

    Methodologies & Process

    01

    Discovery & Design Sprints

    Conducted cross-functional workshops with engineering leads to pinpoint routine operational bottlenecks.

    02

    Contextual User Journeys

    Mapped edge cases where AI-generated content required human-in-the-loop validation.

    03

    Component Tokenization

    Created UI patterns engineered specifically for prompt inputs, AI loading states, and output verification windows.

    Outcomes & Business Impact

    ♦

    Designated as BairesDev’s flagship internal incubation initiative.

    ♦

    Significantly reduced routine task duration for BairesDev Delivery, Product, Engineering, People Experience, and Talent Acquisition associates.

    ♦

    Accelerated stakeholder alignment speed by providing reliable, automated reasoning outputs across multi-device endpoints.

    InnovLab
  • [ ] Readability
  • [ ] Scalability
  • [ ] Accessibility
  • [ ] Heuristic
  • [ ] Engaging
  • [ ] Intuitive
  • [ ] Empathetic
  • [ ] Ethical
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