Industrial B2B E-Commerce
Goldpower Website
Domain
B2B E-Commerce
Release
Q1 2026
Focus
Information Architecture
Problem & Challenges
The legacy Goldpower website failed to serve B2B battery procurement managers due to a confusing product catalog layout. High bounce rates occurred because users could not easily distinguish between individual battery units and wholesale multi-pack orders, resulting in elevated ad acquisition costs and overburdened sales support channels.
Inclusive UX & Error Recovery
To cater to diverse user demographics, including field technicians using mobile devices in low-light environments, the UI utilizes extra-large tap targets, robust input error prevention for bulk quantity selectors, and plain-language technical specification guides.
Website Reimagined
Aligned trending design style with user audience focus, crafting a modern layout and high-contrast, eye-catching UI visuals.
Engaging intermission content
Meaningful imagery composed with the most important benefits and company segments to amplify conversion.
Intuitive Navigation
Not reinventing the wheel, with custom navigation and easy-to-use organization. Forseek CPR result achieved by the first month after release.
Methodologies & Process
01
Information Architecture Restructuring
Simplified complex category trees down to three intuitive clicks.
02
E-Commerce Conversion Sprints
Redesigned single product detail pages (PDPs) with explicit unit/pack toggle switches.
03
Cross-Channel Branding
Created aligned visual kits for advertising assets and social channels to maintain visual continuity.
Outcomes & Business Impact
♦
Direct decrease in digital advertising spend required to acquire qualified sales leads.
♦
Measurable improvement in CPR (Cost Per Result) and organic SEO visibility within target B2B segments.
♦
Positive customer feedback highlighting drastic reductions in time required to finalize bulk purchase orders.
